This book is divided in to 4 chapters. The chapters are arranged logically so that readers can visualize the research process from the formation of the theoretical research framework to the activities of experimental data analysis and the ultimate research results. The aim of the book is to provide research data to individuals or organizations engaged in the tourism and travel industry who have research needs related to the topic. The content of the book is suitable for audiences at various levels such as university, college, research institutes, etc.
