This monograph book initially reviewed the existing literature related to destination brand equity. Review on theories, such as brand equity theory and customer-based brand equity were presented along with relevant research variables. Based on these extensive literature reviews, this dissertation proposed 14 research hypotheses. This study then conducted two studies to empirically validate the research hypotheses and the research model. First, the study one with meta-analysis was adopted, in which 31 studies were obtained in order to evaluate their average effect size and standard deviation for each research hypothesis. The aims of this meta-analysis are firstly to evaluate the results of previous studies related to the constructs of this study, and then to reconfirm the viability of the research hypotheses are developed in this study. Second, the study two conducted a questionnaire survey to test the research hypotheses based on the opinions of the consumers.